At Asian Paints, reinvention is the key to unlock the next phase of growth and customer centric innovation. Close on the heels of this acquisition, Asian Paints scooped up the front-end business of Ess Ess Bathroom to foray into the bathroom segment.Īsian Paints is best known as a paint manufacturer, and that remains a vibrant part of its business-but it is also reinventing itself as a home decor company. Acting upon the perceived opportunity, it snapped up Sleek Group to diversify into modular kitchens segments, as a logical step up the value chain. This was the kind of company Asian Paints would do well to acquire.
In 2013, a company specializing in modular kitchen space showed up on its radar.
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